2017 Texas Hot Sauce Festival Sponsor Information

If anyone is interested on becoming a 2017 sponsor please email your contact information to: carol@txhotsaucefestival.com

The 17th annual Texas Hot Sauce Festival will be held in September on Saturday the 23rd and Sunday the 24th, at the Bayou City Event Center located at 29401 Knight Road, Houston, TX 77045. The festival will feature hot sauces, salsas, marinades, chips, dips, jellies, spices and pepper items along with Arts & Crafts. Thousands of attendees sample 100’s of products from award winning vendor booths from as far away as California, Arizona, Ohio, Louisiana, and Florida.

For more information:


More Sponsor Details

Demographics of Fiery Food Lovers/”Chileheads”:

  • Dual Audience – Male 54%, Female 46%.
  • 54% 30-49 years old.
  • 90% attended college, 60% attained an undergraduate or graduate degree.
  • Income – 61% have a household income over $90,000, 37% have a household income over $150,000.

2017 Projected Attendance:

6 to 8,000+ Chiliheads!

What People Are Saying

“The Houston Hot Sauce Festival alone, one of the largest events of its kind in the country, saw its attendance double to more than 20,000 last year. “
The Wall Street Journal — Charles Passy

“This was my first experience with the Hot Sauce Festival. It was awesome! The activities for the kids were well organized and well attended. The Kid’s Karaoke was a riot. There was not one rude exhibitor. They were all gracious despite the heat (Houston weather heat that is). Luther and the Healers rocked!”
Jeanne Haner – Houston, TX

“Congratulations on organizing such a successful event! Your show is a “Must Do” every year now for TSS.”
William R. Powell-Owner – www.texasselectseasonings.com

“Had the best time of my life!!! Want to reserve my booth for next year. Let me know what to do.”
Patrick Gilmore – www.happydogshotsauce.com

“My favorite show!!!!!”
Beth Zies – Seguin, TX

SPICY SPONSORSHIPS

Sponsorships can be designated to specific areas for maximum exposure! Your company can build Community relations, and generate publicity by participating in the “Hottest” event in Houston. All Sponsorships can be tailored to your companies needs.

Marketing:

Marketing will be directed Houston Citywide and surrounding areas. Our Multimedia advertising campaign can include, but is not limited to:

  • Cable and local station TV Commercials.
  • Radio Advertising.
  • Display Advertising and/or featured in Major Houston and surrounding area newspapers including “event listings.”
  • Advertising and/or featured in National and Texas Magazines (Inside Houston, AAA, Texas Highways, Chile Pepper Magazine)
  • Listed/Linked on existing Houston and surrounding area TV and Radio web site Calendars
  • Comprehensive public relations.
  • The Festival Guides will be distributed at the festival.

Press Coverage:

  • Q Morning Zoo KKBQ
  • Food TV
  • The Weather Channel
  • Travel Channel
  • Houston Chronicle Preview
  • KTRK Channel 13
  • FOX 26
  • KPRC Channel 2
  • Houston Press
  • Houston Networking News, Radio
  • Greater Houston Convention & Visitors Bureau
  • Katy Times
  • The Katy Sun
  • Katy Magazine
  • Chile Pepper Magazine
  • Houston Lifestyles & Homes
  • Beaumont News
  • Galveston County Daily News
  • “The Sun”
    – Ft. Bend/Southwest
    – Memorial/Spring Branch
    – 1960 East
    – 1960 West
    – Cypress
  • Towne Planner
  • Houston, TX Apartment News
  • TV Party Tonight (Local Cable Show)
  • Salsa TV

SPICY SPONSORSHIPS:

Sponsorships can be designated to specific areas for maximum exposure!  Your company can build Community relations, and generate publicity by participating in the “Hottest” event in Houston.  All Sponsorships can be tailored to your company’s needs.

Jalapeño Pepper Sponsor Level $1,000.00

5,000 scoville units * The most popular and most widely-used hot pepper in the western world. When pickled, tangy & slightly sour, when fresh, more of a vegetable flavor.

  • Logo recognition on “sponsor page” of Festival Web site, in Festival Guide, and on T-shirt.
  • Exhibitor space, upon request, with listing in the exhibitor section of the festival guide.
  • Access for 2 to the VIP Hospitality area.
  • 10 Guest passes for the Festival.
  • Invitation to the “VIP Party” Saturday evening.

Habañero Pepper Sponsor Level $2,500.00+

350,000 scoville units * The habanero chile (Spanish, from Havana) is the most intensely spicy chile pepper of the Capsicum genus.

  • Company logo included in “sponsor section” of the printed Festival Guide.
  • Color Company logo included on “sponsor page” of Festival Web site w/ hyperlink.
  • Company logo included on festival T-shirt.
  • Sponsorship includes Exhibitor space, upon request, with listing in the Exhibitor sections of the printed Festival Guide and on the Festival Web site w/hyperlink.
  • Sponsorship recognition from the main stage throughout the festival weekend.
  • VIP Access to Hospitality area.
  • 26 Guest passes for the Festival.
  • Invitation to the “VIP Party” Saturday evening.

Ghost Pepper Sponsor Level $5,000.00+

1,000,000 scoville units * A chile pepper found naturally India.

  • Featured Festival Sponsor.
  • Color Company logo prominently featured on the cover and in “sponsor section” of the printed Festival Guide.
  • Logo featured in newspaper ads, flyers, T-shirt.
  • Color Company logo prominently displayed on main page and “sponsor page” of Festival Web site w/ hyperlink.
  • Company logo displayed on Television spots – local and cable TV.
  • Featured in Press Releases.
  • Banner placement at festival location.
  • Sponsorship recognition from the main stage throughout the festival weekend.
  • VIP Access to Hospitality area.
  • 50 Guest passes for the Festival.
  • Invitation to the “VIP Party” Saturday evening.

 Reaper Pepper Sponsor Level $10,000.00+

2,000,000 scoville units.  As of 2014, this is currently the Guinness World Record holder for World’s Hottest Chile

  • Please call for info.

* Scoville Units: The Scoville Organoleptic Test is a dilution-taste procedure. The pungency of chile peppers is measured in multiples of 100 units. Although peppers can vary from pod to pod, plant to plant, variety to variety, and even season to season, listed above is an approximate scale for several varieties of peppers. The substance that makes a chile so hot (and popular with chileheads) is Capsaicin – Pure Capsaicin rates over 15,000,000 Scoville Units!

HotStuff, Inc., dba Texas Hot Sauce Festival
Email: carol@txhotsaucefestival.com

832-640-7544

Event Date & Information

September 23 & 24, 2017
Sat. 11 a.m. to 6 p.m. / Sun. Noon to 5 p.m.
Bayou City Event Center
9401 Knight Road, Houston, TX 77045

Presented By:

Proceeds Benefit

Snowdrop Foundation
  • Testimonials

    Had the best time of my life!!! Want to reserve my booth for next year. Let me know what to do.” Patrick Gilmore – www.happydogshotsauce.com

  • Testimonials

    Congratulations on organizing such a successful event! Your show is a “Must Do” every year now for TSS. William R. Powell-Owner – www.texasselectseasonings.com

  • Testimonials

    This was my first experience with the Hot Sauce Festival. It was awesome! The activities for the kids were well organized and well attended. The Kid’s Karaoke was a riot. There was not one rude exhibitor. They were all gracious despite the heat (Houston weather heat that is). Luther and the Healers rocked!” Jeanne Haner – Houston, TX

  • Testimonials

    The Houston Hot Sauce Festival alone, one of the largest events of its kind in the country, saw its attendance double to more than 20,000 last year. The Wall Street Journal — Charles Passy